GCIP Masters: Marketing and Strategy
Learn marketing and strategy at Asia's #1 Business School
Duration
7 Days
In Singapore
Learner Profile
UG & PG Students
Programme Fee
USD 1,599
[Tuition + Accommodation]
Certificate
NUS Business School
About GCIP Masters: Marketing and Strategy
Build thought leadership in marketing through scholarship in teaching and excellence in research at NUS Business School
The Global Certificate Immersion Programme (GCIP) Masters: Marketing and Strategy is a transformative 7-day programme at the NUS Business School, ranked Asia's #1 business school. The programme blends conceptual and managerial insights with the latest marketing developments, delivered by an international, multi-disciplinary faculty.
The Marketing department's expertise spans diverse topics grounded in economics, psychology, and management science — achieving theoretical, methodological, and substantive impact of value to students, consumers, managers, and policy makers. Over 5 intensive sessions (15 academic hours), participants develop core competencies in consumer insights, branding and positioning, data-driven marketing, and go-to-market strategy.
Who Should Attend?
This programme is ideal for undergraduate and postgraduate students from all disciplines who want to become all-rounded marketers — combining digital marketing essentials, rigorous data analysis, branding strategies, and psychological insights for the digital age and beyond.
Marketing & Strategy Tools Embedded
- Customer Segmentation & Targeting (STP)
- Brand Positioning & Equity Frameworks
- Consumer Behaviour & Insight Mapping
- Marketing Analytics & Performance Metrics
- Go-to-Market & Channel Strategy
Who Is This Programme For?
Designed for ambitious students ready to lead marketing and strategy in a data-driven, global economy.
Aspiring Marketers
Students who want to master modern marketing across branding, digital, and consumer strategy
Future Strategists
Students from business or related disciplines seeking data-driven decision-making skills
Brand Builders
Students from any discipline interested in branding, storytelling, and customer experience
Key Learning Outcomes
Consumer Insights
Understand the psychology of decision-making and translate insights into marketing action
Branding & Positioning
Build brand equity, differentiate, and craft a compelling brand narrative
Marketing Analytics
Use data and metrics to measure performance and optimise marketing decisions
Go-to-Market Strategy
Plan campaigns, channels, and pricing for effective market entry and growth
AI in Marketing
Apply emerging technologies and intelligent automation to modern marketing
Global Marketing Mindset
Think like a global trend setter at Asia's leading business school
Session Schedule
Comprehensive sessions combining academic excellence with industry expertise
NUS Business School Faculty Sessions Schedule
15 Academic Hours| Session | Duration | Topics Covered |
|---|---|---|
| 1 | 3 hours | Foundations of Modern Marketing Marketing fundamentals, customer value creation, and the digital marketing landscape. |
| 2 | 3 hours | Consumer Behaviour & Insights Psychology of decision-making, segmentation, and translating insights into action. |
| 3 | 3 hours | Branding & Positioning Strategy Brand equity, differentiation, and building a compelling brand narrative. |
| 4 | 3 hours | Data-Driven Marketing & Analytics Marketing analytics, performance metrics, and AI-enabled marketing decisions. |
| 5 | 3 hours | Go-to-Market Strategy & Final Project Campaign planning, channel strategy, and final strategy presentation. |
Foundations of Modern Marketing
Marketing fundamentals, customer value creation, and the digital marketing landscape.
Consumer Behaviour & Insights
Psychology of decision-making, segmentation, and translating insights into action.
Branding & Positioning Strategy
Brand equity, differentiation, and building a compelling brand narrative.
Data-Driven Marketing & Analytics
Marketing analytics, performance metrics, and AI-enabled marketing decisions.
Go-to-Market Strategy & Final Project
Campaign planning, channel strategy, and final strategy presentation.
* Session sequence and contents subject to changes. Programme curriculum may be adjusted based on cohort composition and learning needs.
Learning Approach
Faculty Lectures
Expert sessions on marketing theory and strategy frameworks
Applied Exercises
Hands-on work on real brand and campaign case studies
Strategy Building
Develop a marketing strategy through structured exercises
Peer Learning
Collaborate with peers from diverse disciplines and backgrounds
Final Presentation
Present your marketing strategy to faculty and receive feedback
Why Learn at NUS Business School?
Asia's #1 Business School
Learn at NUS Business School, consistently ranked among the world's best
World-Class Faculty
Taught by an international, multi-disciplinary faculty from top institutions
Global Marketing Hub
Singapore is a gateway to Asian markets and global brand strategy
NUS Certificate
Receive an official Certificate of Completion from NUS Business School
NUS MSc Programmes (Master of Science)
This programme serves as an integrated pathway to NUS Business School's Master of Science (MSc) programmes. Students who complete the GCIP Masters can receive on-the-spot conditional offers for admission into NUS MSc programmes.
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Build a strong foundation in management fundamentals for early-career professionals aspiring to leadership roles.
MSc in Management + CEMS MIM
Gain a globally recognised dual qualification through the prestigious CEMS Master in International Management network.
Ready to Master Marketing & Strategy?
Join GCIP Masters: Marketing and Strategy at NUS Business School and learn from Asia's #1 business school.