GCIP Masters: Business and Entrepreneurship
Learn business and entrepreneurship at Asia's #1 Business School
Duration
6 Days
In Singapore
Learner Profile
UG & PG Students
Programme Fee
USD 2,799
[Excludes flights, meals]
Certificate
NUS Business School
About GCIP Masters: Business and Entrepreneurship
Build entrepreneurial capability through business model innovation, strategic operations, and financial fluency at NUS Business School
The Global Certificate Immersion Programme (GCIP) Masters: Business and Entrepreneurship is a transformative 6-day programme at the NUS Business School, ranked Asia's #1 business school. The programme blends foundational business knowledge with hands-on entrepreneurial practice, delivered by an international, multi-disciplinary faculty.
The curriculum spans diverse topics grounded in entrepreneurship, management science, and finance — achieving practical, methodological, and substantive impact of value to students, aspiring founders, managers, and investors. Over 5 intensive sessions (15 academic hours), participants develop core competencies in business model design, strategic operations, financial literacy, and venture pitching.
Who Should Attend?
This programme is ideal for undergraduate and postgraduate students from all disciplines who want to build entrepreneurial capabilities — combining business model design, financial literacy, strategic operations, and investor-ready pitching for the innovation economy and beyond.
Business & Entrepreneurship Tools Embedded
- Business Model Canvas – 9 blocks, value proposition & revenue streams
- SWOT Analysis & Porter's Five Forces strategic frameworks
- Financial Statements & Unit Economics modelling
- Organisational Design & Process Mapping
- Investor Pitching & Presentation Skills
Who Is This Programme For?
Designed for ambitious students ready to lead business and entrepreneurship in a data-driven, global economy.
Aspiring Entrepreneurs
Students who want to launch ventures, spot opportunities, and build resilient business models
Future Business Leaders
Students from business or related disciplines seeking management, operations, and financial decision-making skills
Strategic Innovators
Students from any discipline passionate about solving problems, pitching ideas, and driving innovation
Learning Outcomes & Expected Competencies
Participants will develop practical competencies across five key domains, preparing them for entrepreneurship, further study, and real-world business challenges
Entrepreneurial Mindset & Innovation
- ›Identify and evaluate real-world business opportunities
- ›Apply design thinking to develop viable value propositions
- ›Navigate risk, uncertainty, and resource constraints with confidence
Business Model Design
- ›Construct and critique a complete Business Model Canvas
- ›Map customer segments, channels, and revenue streams effectively
- ›Assess business model viability and identify areas for pivoting
Financial Literacy & Analysis
- ›Read and interpret income statements, balance sheets, and cash flow statements
- ›Build a basic budget, forecast, and unit economics model
- ›Evaluate funding options and structure a simple pitch deck for investors
Management & Strategic Operations
- ›Design organisational structures suited to early-stage ventures
- ›Apply SWOT analysis and Porter's Five Forces to competitive situations
- ›Map core business processes and identify operational improvement opportunities
Communication, Pitching & Teamwork
- ›Structure and deliver a compelling investor-style pitch presentation
- ›Collaborate effectively in cross-functional project teams
- ›Defend strategic decisions under panel questioning with clarity and evidence
Session Schedule
Comprehensive sessions combining academic excellence with industry expertise
NUS Business School Faculty Sessions Schedule
15 Academic Hours| Session | Duration | Topics Covered |
|---|---|---|
| 1 | 3 hours | Foundations of Entrepreneurship Business Model Canvas intro – 9 blocks, value proposition, partners/channels/revenue, Team formation, intro to 3 Sprint Challenge tracks |
| 2 | 3 hours | Business Model Canvas Deep Dive Value proposition & customer segments, Channels, relationships & revenue models, Key resources, activities, partners & cost structure |
| 3 | 3 hours | Management & Operations Org structure & leadership, Operations essentials – process mapping, supply chain, quality, Strategy frameworks – SWOT, Porter's Five Forces, applied to project |
| 4 | 3 hours | Finance Fundamentals Financial Statements 101 (income statement, balance sheet, cash flow), Funding & valuation basics, unit economics, Applied budgeting & pitch deck slide |
| 5 | 3 hours | Sprint Challenge Final Presentations 10 project teams × 15 min each (10 min pitch + 5 min Q&A) = 2.5 hrs, Remaining 30 min for panel deliberation, feedback & awards, Covers all 3 tracks: Finance, Management, Real Estate |
Foundations of Entrepreneurship
Business Model Canvas intro – 9 blocks, value proposition, partners/channels/revenue, Team formation, intro to 3 Sprint Challenge tracks
Business Model Canvas Deep Dive
Value proposition & customer segments, Channels, relationships & revenue models, Key resources, activities, partners & cost structure
Management & Operations
Org structure & leadership, Operations essentials – process mapping, supply chain, quality, Strategy frameworks – SWOT, Porter's Five Forces, applied to project
Finance Fundamentals
Financial Statements 101 (income statement, balance sheet, cash flow), Funding & valuation basics, unit economics, Applied budgeting & pitch deck slide
Sprint Challenge Final Presentations
10 project teams × 15 min each (10 min pitch + 5 min Q&A) = 2.5 hrs, Remaining 30 min for panel deliberation, feedback & awards, Covers all 3 tracks: Finance, Management, Real Estate
* Session sequence and contents subject to changes. Programme curriculum may be adjusted based on cohort composition and learning needs.
Learning Approach
Faculty Lectures
Expert sessions on marketing theory and strategy frameworks
Applied Exercises
Hands-on work on real brand and campaign case studies
Strategy Building
Develop a marketing strategy through structured exercises
Peer Learning
Collaborate with peers from diverse disciplines and backgrounds
Final Presentation
Present your marketing strategy to faculty and receive feedback
Why Learn at NUS Business School?
Asia's #1 Business School
Learn at NUS Business School, consistently ranked among the world's best
World-Class Faculty
Taught by an international, multi-disciplinary faculty from top institutions
Global Marketing Hub
Singapore is a gateway to Asian markets and global brand strategy
NUS Certificate
Receive an official Certificate of Completion from NUS Business School
NUS MSc Programmes (Master of Science)
This programme serves as an integrated pathway to NUS Business School's Master of Science (MSc) programmes. Students who complete the GCIP Masters can receive on-the-spot conditional offers for admission into NUS MSc programmes.
View all Programmes on NUS WebsiteMSc Accounting & Financial Analytics
Combine accounting expertise with cutting-edge financial analytics to drive data-informed business decisions.
MSc in Real Estate
Master the principles of real estate finance, investment, development, and analytics in Asia's property markets.
MSc in Strategic Analysis and Innovation
Develop strategic thinking and innovation capabilities to lead transformation in dynamic global organisations.
MSc in Management
Build a strong foundation in management fundamentals for early-career professionals aspiring to leadership roles.
MSc in Management + CEMS MIM
Gain a globally recognised dual qualification through the prestigious CEMS Master in International Management network.
Ready to Master Business and Entrepreneurship?
Join GCIP Masters: Business and Entrepreneurship at NUS Business School and learn from Asia's #1 business school.