GCIP: Entrepreneurship and Innovation
Think Like an Entrepreneur. Innovate with Purpose.
Duration
7 Days
15 Hours
Learner Profile
UG & PG Students
Programme Fee
USD 2,389
[Exclusion: Flights, Entry Fee to Attractions]
Certificate
SMU
Certificate of Completion
Your Pathway to SMU Masters
Immersion (GCIP)
Entrepreneurship & Innovation
7 DaysVisiting Scholar Programme
Upto 4 Business Modules
4 MonthsMasters Admission
MSc in Innovation (MI) & MSc in Entrepreneurship (MIE)
1 YearImmersion (GCIP)
Entrepreneurship & Innovation
7 DaysVisiting Scholar Programme
Upto 4 Business Modules
4 MonthsMasters Admission
MSc in Innovation (MI) & MSc in Entrepreneurship (MIE)
1 Year*All admissions to the Master's programme are subject to SMU's selection criteria and approval process.
Entrepreneurship and Innovation
Learn entrepreneurial thinking and innovation practices in a global and technology-enabled context with SMU
This course introduces undergraduate students to entrepreneurial thinking and innovation practices in a global and technology-enabled context. Students will learn how entrepreneurs identify opportunities, frame problems, manage uncertainty, and design solutions that create value for users and society.
Through workshops, design thinking activities, and group projects, students will develop practical skills in ideation, validation, and sustainable innovation. The course emphasises human-centered approaches, real-world business considerations to support innovation and decision-making.
Learning Outcomes
By the end of the course, students will be able to:
- Apply an entrepreneurial mindset to identify opportunities and frame real-world problems.
- Use human-centered design tools to understand user needs and develop solution concepts.
- Communicate entrepreneurial ideas clearly through structured presentations.
Programme Focus: This programme emphasises human-centered approaches and real-world business considerations to support innovation and decision-making.
Programme Highlights
Entrepreneurial Mindset
Learn opportunity recognition, risk management, and problem framing
Design Thinking
Master human-centered innovation with empathy mapping and customer journeys
Idea Validation
Develop value propositions and understand business model fundamentals
Digital & AI Innovation
Explore AI-enabled innovation in marketing, operations, and customer experience
Session Schedule
Comprehensive sessions combining academic excellence with industry expertise
SMU Faculty Sessions Schedule
15 Academic Hours| Session | Duration | Topics Covered |
|---|---|---|
| 1 | 3 hours | Thinking Like an Entrepreneur Entrepreneurial mindset: opportunity recognition, risk, and uncertainty. Problem framing and opportunity identification in real-world contexts. Reframing everyday problems into business opportunities. |
| 2 | 3 hours | Human-Centered Innovation Introduction to design thinking and human-centered innovation. Understanding user needs through empathy mapping and customer journeys. Creativity and ideation tools for solution generation. |
| 3 | 3 hours | From Idea to Validation Value proposition design and customer segments. Introduction to business models and early-stage business setup considerations. Developing and refining a value proposition canvas. |
| 4 | 3 hours | Sustainable and Digital Innovation Overview of how companies use digital and AI tools in product and service innovation. Examples of AI-enabled innovation in marketing, operations, and customer experience. Opportunities and limitations of AI in entrepreneurial ventures. |
| 5 | 3 hours | Final Presentation Day Student group presentations. Course wrap-up and key takeaways. |
Thinking Like an Entrepreneur
Entrepreneurial mindset: opportunity recognition, risk, and uncertainty. Problem framing and opportunity identification in real-world contexts. Reframing everyday problems into business opportunities.
Human-Centered Innovation
Introduction to design thinking and human-centered innovation. Understanding user needs through empathy mapping and customer journeys. Creativity and ideation tools for solution generation.
From Idea to Validation
Value proposition design and customer segments. Introduction to business models and early-stage business setup considerations. Developing and refining a value proposition canvas.
Sustainable and Digital Innovation
Overview of how companies use digital and AI tools in product and service innovation. Examples of AI-enabled innovation in marketing, operations, and customer experience. Opportunities and limitations of AI in entrepreneurial ventures.
Final Presentation Day
Student group presentations. Course wrap-up and key takeaways.
* Session sequence and contents subject to changes. Programme curriculum may be adjusted based on cohort composition and learning needs.
Rate the GCIP: Entrepreneurship and Innovation
Help us improve by sharing your experience. Your feedback is valuable!
How would you rate this programme?
Ready to Think Like an Entrepreneur?
Join the GCIP: Entrepreneurship and Innovation at SMU and develop the skills to identify opportunities, innovate with purpose, and create value.